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Why People Watch Shows Like Bigg Boss and Big Brother

· 4 min read
PSVNL SAI KUMAR
SDE @ Intralinks

Reality TV shows such as Bigg Boss and Big Brother have captivated audiences worldwide with their unique format and drama. These shows, which place contestants in confined environments and record their every move, generate significant viewer engagement. This document explores the psychological reasons behind the popularity of such shows and their impact on viewers.

Psychological Reasons for Popularity

1. Curiosity and Voyeurism

Description: Human beings have an inherent curiosity about the lives of others, especially when it involves private or intimate settings. Reality TV satisfies this curiosity by providing a window into the personal lives of contestants.

Psychological Aspect: This voyeuristic pleasure allows viewers to experience the thrill of observing real-life drama and interpersonal dynamics without any personal risk.

2. Social Comparison

Description: Watching reality TV allows viewers to compare their own lives with those of the contestants. This comparison can lead to a sense of satisfaction or self-affirmation.

Psychological Aspect: Social comparison theory suggests that people derive self-esteem from comparing themselves to others. Seeing contestants struggle or succeed can make viewers feel better about their own circumstances or validate their own life choices.

3. Entertainment and Escapism

Description: Reality TV provides a form of escapism from the routine and stress of everyday life. The dramatic and often exaggerated scenarios on these shows offer a temporary escape into a world of excitement and conflict.

Psychological Aspect: The entertainment value of reality TV helps viewers disconnect from their own problems and engage with a fantasy world where they can experience a range of emotions and scenarios vicariously.

4. Parasocial Interaction

Description: Parasocial interactions occur when viewers develop one-sided relationships with media personalities. Reality TV contestants often become familiar to viewers, fostering a sense of personal connection.

Psychological Aspect: These pseudo-relationships can lead to strong emotional investment in the contestants and their experiences, making the show more engaging and impactful.

5. Group Dynamics and Social Bonding

Description: Reality TV often highlights group dynamics, conflicts, and alliances among contestants. Viewers may find these interactions relatable and interesting.

Psychological Aspect: Observing social interactions and group behavior can reinforce viewers' understanding of social norms and relationships. It also provides a basis for social bonding, as viewers discuss and share their opinions about the show with others.

Impact on Viewers

1. Emotional Influence

Description: Reality TV can evoke a wide range of emotions, from joy and excitement to frustration and anger. These emotional experiences are amplified by the often dramatic and unpredictable nature of the shows.

Impact: While this can provide a cathartic release for some viewers, it can also lead to emotional exhaustion or heightened stress levels, especially if the content is particularly intense or negative.

2. Behavioral Effects

Description: The behaviors and attitudes portrayed by contestants can influence viewers' perceptions and behaviors. For example, aggressive or manipulative behaviors might be mimicked by viewers or normalize certain attitudes.

Impact: This can affect social behavior, potentially encouraging similar attitudes or actions in real life. It can also shape viewers' expectations and interactions in their own relationships.

3. Cognitive Influence

Description: Reality TV can influence viewers' cognitive processes by shaping their beliefs and attitudes about social interactions and personal relationships.

Impact: Regular exposure to the dramatized and sensationalized scenarios on reality TV can distort viewers' perceptions of reality, making them more skeptical or critical of real-life social situations.

4. Social Interaction

Description: Reality TV can act as a social catalyst, providing a common topic for discussion and bonding among viewers.

Impact: This can enhance social connections and create shared experiences, but it can also lead to superficial or gossip-driven conversations that focus more on the spectacle than on meaningful engagement.

Conclusion

Shows like Bigg Boss and Big Brother tap into fundamental psychological needs and interests, such as curiosity, social comparison, and escapism. While they offer entertainment and emotional engagement, their impact on viewers can be complex, affecting emotions, behaviors, and perceptions. Understanding these dynamics can help viewers navigate their media consumption more consciously and recognize the broader effects of reality TV on their lives.

For further exploration of the psychological effects of media and reality TV, consider consulting academic resources or engaging in discussions with media psychology experts.